There is a generous degree of debate regarding who has the best coffee in Italy.  Neapolitans will unfailingly boast that ours is the best coffee in the world.  I agree with that assessment.  But I am also biased.  As a rule, the coffee of the South is earthier and more full bodied.  As you move up the boot, coffee brands change.  In Naples Kimbo is King.  In Rome you find a lot of Lavazza.  Trieste is home to Illy.  The brand you use at home says a lot about your allegiances so never give a Neapolitan a gift of Illy coffee.  This will be unapologetically offensive.  I did this once so I should know.  After learning that I was supposed to take coffee and sugar to a dead relative’s family to commemorate a death-o-versary, I took Illy, thinking it posh.  Let’s just say I made them all forget the somber occasion of the day.